Functional Multi-Channel Digital Marketing

Scott Cairney — Thu, 21 Apr 2011 20:12:53 GMT

Originally posted on: http://blog.scottcairney.com/archive/2011/04/21/functional-multi-channel-digital-marketing.aspx

Yesterday I had a brush with multi-channel digital marketing that worked. Here is the story. To set the stage, we have to go back a few months when replaced my aging laptop with a new Mac and migrated my Windows operating system on to Parallels. Once the migration was complete an offer was presented to me. It was a trial for anti-virus or maybe anti-spyware software with a name that began with a K and seemed foreign to me. I declined. Now jumping ahead to yesterday, I was watching TV and I recognized the logo of Kaspersky. I don’t even remember what I was watching but recognizing the logo and it registered. Then finally, later that same evening, watching the Stanley cup playoffs again I see the logo; this time in a commercial and because I recognize it I actually watch the commercial rather than switching to the other game. I find out they offer a whole line of security products, and their offer is actually interesting. This morning I plugged their name into Google and learned more about them from their website as well as reviews and individuals comments. Multiple exposures across different channels game me the impression they were for real. I may in fact go back to my windows virtual machine and take them up on their trial offer.

Introduction

Scott Cairney — Tue, 15 Sep 2009 20:53:11 GMT

Originally posted on: http://blog.scottcairney.com/archive/2009/09/15/introduction.aspx

Blog.scottcairney.com is back. Up and running once again, with many thanks from geekswithblogs.net!

This is my personal blog where I will discuss topics that are of interest to me, these will of course include e-commerce, SOA and other enterprise development topics. I will also keep you up to date on the activities of the Commerce Server team and hope I can provide an informal outlet for information for those who share my interests.

For the billions who don't know me, I've been architecting and building enterprise software since before Madonna was "like a virgin". I paid for University by building software for insurance companies on a UNIX server that I kept under my desk (no email; I shipped tapes from Waterloo back to Kanata every week). I moved on to architecting a CRM like enterprise solution for associations before moving to Cactus Commerce were I've had the privilege to work very closely with the Microsoft Commerce Server and BizTalk Server teams. Over the years I've seen many enterprise implementations of either B2B/messaging (EDI or other), middleware and e-commerce deployments go from sales initiatives to live solutions. I've been fortunate to have been asked to present some of my ideas at conferences over the years and with that been able to see much of the world.

I'm currently focused on Product Management at Cactus specifically involved with the Commerce Server team.